Companies are in a rush to make green ammonia. In the 1800s, Europeans caught on to what the Inca already knew: bird droppings, aka guano, make great fertilizer.

Ah, the glamorous world of ammonia production—because who needs bird droppings when you can have a sophisticated concoction of nitrogen and hydrogen? In a delightful turn of events, we bid adieu to the days when Europeans flocked to Latin American bird colonies for guano and its unpleasant aroma. Enter Fritz Haber, the unsung hero of ammonia, who, along with Carl Bosch, graced us with the revolutionary Haber-Bosch process. How splendid it is that our world’s population now flourishes thanks to the enchanting allure of ammonia fertilizers.

But, wait, hold your nose—there’s a plot twist! The Haber-Bosch process, powered by fossil fuels, has been unmasked as a polluting menace, contributing a mere 2% to global CO2 emissions. Fear not, for our saviors at Starfire Energy have emerged, armed with a solution as brilliant as their name suggests. Picture this: electrolysers, honeycomb structures, and catalytic converters, all working in harmony to produce ammonia from renewable energy, air, and water. It’s like a symphony of environmental consciousness, where a leak is your instant ticket to a whiff of the countryside.

But why stop there? These visionaries dream not only of greening ammonia but of miniaturizing the entire process. Forget the colossal Haber-Bosch plants; imagine ammonia factories in shipping containers! Because who wouldn’t want a pocket-sized revolution in fertilizing efficiency? And here we thought bird droppings were the height of agricultural sophistication. Now, as ammonia enthusiasts aim to fuel our vehicles and free us from the clutches of fossil fuels, we can only marvel at the audacity of nitrogen and hydrogen—truly, the unsung heroes of the periodic table. How splendid, indeed!