In New York 2023, Jared Leto climbs Empire State Building for 30 Seconds to Mars.

Oh, brace yourselves for the awe-inspiring feat of the century! Jared Leto, known for his subtle quest for Oscar glory, has now decided to conquer new heights—quite literally—to promote his band’s upcoming tour.

In a move that’s definitely not an attention-grabbing stunt, Leto, the 51-year-old actor-musician, proudly became the first person to legally scale the 102-storey Empire State Building. Forget the orange jumpsuit, rope, and harness; it’s all just standard attire for your everyday casual stroll up an iconic skyscraper.

Why, you ask? Well, it’s all for the love of art, or should I say, for the love of promoting the world tour of his band, Thirty Seconds To Mars. Because what better way to sell concert tickets than risking life and limb on a New York landmark? Clearly, the marketing genius at play here is beyond our comprehension.

“To watch the sun rise overlooking the city that’s meant so much to me,” Leto philosophically exclaimed. Ah, yes, because nothing says “meaningful connection to a city” like dangling off the side of a building. Truly, a poetic ode to childhood dreams and the lengths one will go to make them come true.